Home » Guilford Authors » Author/Editor Marketing Questionnaire


The information you provide on this author/editor marketing questionnaire will help us promote your book as effectively as possible. Please submit the questionnaire as instructed below. Separately, e-mail your current Curriculum Vitae to Meghan.Cannistra@guilford.com. If it is more convenient to fax a printout of the questionnaire or your Curriculum Vitae, do so to Meghan Cannistra's attention at 212-966-6708. If faxing, first print out the blank questionnaire, then fill in values and fax.

This information is essential so we can ensure your book is marketed to its full potential. Thank you for taking the time to complete these questions.

If you are interested in learning more about promoting your book online, please refer to our author guidelines for developing your online presence and effectively using social media to promote your book.

We look forward to working with you.

Please note: You must click on "Submit Questionnaire" at the bottom of this page in order for your information to be received.


Section I: Personal Information

Today's Date (date you are filling out the questionnaire):

Full Name and Degree (as it will appear in print):

Academic or professional affiliation including department(s) and college/university:

Additional accreditations and certifications (e.g., ABPP, ABPN, ATR-BC, etc.):

Working title and subtitle of the book:

Please list any ideas you may have for alternative titles for your book:

Business correspondence address, including present position:
Phone:
Fax:
E-mail:

Home correspondence address:
Phone:
Fax:
E-mail:

Country of birth:

Year of birth:

Are you a member of any professional societies?


Co-Author/Co-Editor Information:

Full names and degrees, including additional accreditations and certifications:

Complete academic or professional affiliation(s):

Correspondence information:
Phone:
Fax:
E-mail:

Please return this questionnaire with CVs for each of your co-authors/editors.


Your Photograph

Occasionally in promotions we may want to feature your photo. The image should be in color and comprised of your head and shoulders, well-lit with no shadows, against a plain background. You should be dressed in professional or “business casual” attire. You can send the picture as a high resolution digital image via e-mail to our Art Director, Paul.Gordon@guilford.com, or as a printed photo posted to Paul Gordon, Art Director, Guilford Press, 72 Spring Street, New York, NY 10012. If sending by e-mail, please do not send photo as a .bmp file, as our e-mail system will reject the file. Please let us know if a photo credit is required.

Sending your photo is not a guarantee it will be featured, and if you would rather not send us your photo, please let us know.


Section II: Promotional Copy

Please provide us with two descriptions of your book that can serve as the basis for jacket copy and other marketing that Guilford will be providing for your book.

First, we need a short paragraph we can use to describe your book in ads or other space-limited promotions.

Second, we need a main description which should be at least 1.5 pages, double-spaced, and should address or include items in the list below. Please pay special attention to this description as it will be used as the basis for back cover copy and Guilford promotional materials. If your book is a new/revised edition, please specify in detail how it differs in content or approach from the previous edition.

  • What is special or unique about your book? (please emphasize key words)
  • What should be highlighted? (note special features such as interview extracts, case examples, unusual format, etc.)
  • Who is the principal audience for this book? Secondary?
  • What courses/disciplines might it be used for?
  • Will the work be used as a primary text or supplemental reading?

    Short Description:

    Long Description:


    Section III: Endorsements

    In our marketing process, we use endorsements for prepublication promotion, dust jackets, and other marketing promotions. Each endorsement need only be four to six sentences.

    We typically try to obtain three publicity endorsements from prominent professionals. Please provide the names of five potential endorsers for our consideration. When submitting the names, please provide the e-mail addresses, degrees, phone numbers, and best mailing address, along with any relevant background information. We will handle contacting prospective endorsers and sending your manuscript to those who agree to review it. Please be sure not to include contributors or chapter authors.

    Notes on Special Endorsers:

      Multiple Audiences

      If your book addresses multiple audiences, please include an endorser from each area the book covers (for example, for a book on addictions and the family, you might want to have an addictions counselor and a family therapist both provide endorsements).

      Classroom Teachers

      If your book may appeal to classroom teachers from Pre-K to 12, please suggest a classroom teacher to provide an endorsement.

      Textbooks

      For potential textbooks, please suggest a professor to provide an endorsement.

      Overseas

      Finally, if your book contains numerous chapter authors or contributors from overseas, or if you think the book is relevant for any foreign countries, please suggest an overseas endorser.

    Because endorsements are critical to the pre-publication promotion of your book, we would appreciate receiving your suggestions as early as possible. Our policy is to provide endorsers with a complimentary copy of the book as soon as it is published.

    Endorsers:



    Section IV: Marketing Section

    The following information will help us effectively promote your upcoming book.

    Please note: since this questionnaire is only given to the primary author, we ask that you seek input from your main co-authors/co-editors when appropriate. Please include co-author information about any websites, blogs, meetings attended, workshop opportunities, local bookstores, and university alumni departments, as necessary.

    A. Internet:

      1. Website or “blog”
      Do you have your own website or “blog"? If so, please provide the URL and whether or not you would like a link from your book's information page here on the Guilford site. If you would like to post an excerpt from your Guilford book on your own site, please request permission from Guilford.

      2. Professional Websites and “blogs”
      Please share with us the professional websites and blogs you read frequently. If appropriate, we’ll contact them to recommend reviews chapter excerpts, and other promotional ideas.

      3. Amazon Author Central
      Amazon Author Central is a free service that allows authors to share their information on an “Author Page.” Authors can provide their bio, photo, and a link to their own website. Authors can also opt to include a discussion board in which they can participate. We recommend Amazon Author Central as an extra way to boost publicity for your book. If you are interested in signing up or would like more information, please visit Amazon Author Central.

      Yes, I already have a profile

      Quick Tip
      Leverage Your Professional Contacts: If you are comfortable doing so, send an e-mail to your colleagues and other professional contacts announcing the publication of your book. You might also ask them to consider posting a review on major bookselling sites like Amazon.com and barnesandnoble.com. Ideally, your book should have at least four positive reviews on each site. We can send up to five review copies to professional contacts for this purpose. Please contact Lucy.Baker@guilford.com.

      4. Online Discussion Groups
      Do you have access to (and permission to use) any online discussion groups to which you would like to send details of your book? Note that as a publisher we do not post to list-serves or discussion groups directly, but prefer to provide you with a short blurb for you to post, if it’s appropriate.

      5. Social Networking
      If social networking is part of your personal or professional practice, please consider joining our network on Facebook.

    B. Child Focus:
    If this title is child focused, please indicate the appropriate age range:

    C. Book Buyers:
    Who are the readers who will want to buy this book? If your book can also be used as a textbook, please be sure to complete the textbook section (Section G).

    D. Foreign Countries:
    In which foreign countries or parts of the world would your book be especially relevant?

    E. Competition/Similar Titles:
    Please list similar or competing books, with the author, title, publisher, year of publication, and price. How do these books compare with your book (for instance, does your book have a different approach, cover a broader range, etc.)?

    F. Notifying Professionals:
    If you know professionals who might be interested in receiving an informative flyer on your title, please provide names and addresses (in an Excel file, if possible, e-mailed to Meghan.Cannistra@guilford.com).

    G. Textbooks (Only complete this section if your title has textbook potential):

    1. Main Texts
    Can this title be used as a main textbook for courses? Please list appropriate course titles and departments.

    2. Supplemental Texts
    Can this title be used as supplemental textbook for courses? Please list course titles and departments.

    3. Academic Disciplines
    Which academic disciplines will be interested in using your book? Please list, starting with the most relevant.

    H. Keynote Speaker, Plenary Lecture? We want to hear from you:
    Guilford attends many major conventions. Please let us know which meetings you will be speaking at so we can arrange to have your book at the Guilford booth. In addition, if you are giving a plenary lecture or heading up a major symposium on the subject of your book at a special-interest meeting we do not normally attend, we can try to participate in a combined book exhibit. Please list any meetings where you’ll be speaking. Provide details, including contact people and phone numbers if possible.

    I. Workshops/Seminars/Webinars
    Workshops, seminars, and/or webinars that you lead or are involved with provide an excellent opportunity for promoting and selling your Guilford Press title. We can prepare flyers for your distribution, and/or work with the host sponsor to sell on-site or on-line. If the event is promoted on-line, we can work with the sponsor to provide ordering links and make other recommendations. If this applies to you, let us know your speaking schedule with details including contact names, e-mail addresses, and phone numbers. We will assign a customer service representative, who will arrange to have flyers and/or books available. (Please note: We can’t guarantee sponsors will take us up on our offer!)

    J. Review Copies:
    We send out review copies to prominent professional journals. Please list any special-interest journals appropriate to your book that we should send review copies. If you are a regular reviewer or serve on an editorial board of any journal, please indicate. Also identify any well-known blogs that are close in topic to your book, so that we might be able to get review copies into the hands of relevant bloggers.

    K. Mailing Lists:

    1. Direct Mail
    Please indicate key mailing lists which we should acquire for direct-mail promotion: journals, special interest divisions of associations, etc.

    2. Other Mailing Lists
    Do you have access to special mailing lists that you have permission to use (e-mail or print); for example, attendees of relevant conferences, workshops or webinars; requests for your reprint or agency mailing list that would be appropriate for us to use to promote your book?

    L. Flyer Distribution—Personal Use:
    We are happy to provide print or PDF flyers for inclusion in personal and professional correspondence. Please e-mail your requests to: Joi.Rowe@guilford.com

    M. Bookstores:
    Are there any bookstores in your area or at your university that we should contact? Bookstores will usually stock titles of a local author if they know that the author will be referring people to them.

    N. Other Publicity/Distribution Outlets:

    1. Special Interest Catalogs or Internet Sites
    Please list any special interest catalogs or internet sites that should be informed about your title.

    2. Universities/Organizations
    Does your university or organization have a public relations or alumni department that promotes new faculty/member works?

    3. Special Sales
    Please inform us of any book distributors, booksellers, sale representatives or any other groups or organizations that might be interested in selling or distributing your title.

    O. Other Works
    Please list, in order of importance, past and forthcoming books or videos you have authored/edited (other than this one). Please include the title, co-author/editor (if applicable), publisher and year of publication.

    P. Assessments/Tests/Scales
    If you have written any assessments, tests, scales, or other measures, please include their names here, as well as which test companies currently carry them.

    Q. Translations
    Have any of these works been translated and published in a foreign language? Please give details (publisher, language, year or projected year of publication). We appreciate receiving this information and will contact these publishers to see if they want to translate your new title.

    Which of these titles is best known? Which should we cite in promotional materials?


    Is there any additional information you would like to include?

    Please remember to include with your questionnaire:

    Thank you!

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