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Assessing Organizational Communication
Strategic Communication Audits

Cal W. Downs and Allyson D. Adrian

292 Pages
Size: 7" x 10"
A Paperback Original
May 2004
ISBN 978-1-59385-010-4
Cat. #5010
Price: $47.00 $39.95
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e-Book
April 2012
ISBN 978-1-4625-0660-6
EPUB format
Price: $47.00 $39.95
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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
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