Handbook of Implicit Social Cognition
Measurement, Theory, and Applications

Edited by Bertram Gawronski and B. Keith Payne

594 Pages Size: 7" x 10"
Hardcover June 2010 ISBN 978-1-60623-673-4 Cat. #3673 Price: $90.00 $76.50 order	E-book July 2011 ISBN 978-1-60623-674-1 PDF format Price: $90.00 $76.50 order

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• table of contents
• sample chapter
• about the editors
• contributors
• audience
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Bertram Gawronski, PhD, is Professor of Psychology and Canada Research Chair in Social Psychology at the University of Western Ontario. His research focuses on associative and propositional processes underlying social judgments and social behavior. Dr. Gawronski’s work has been recognized with the Theoretical Innovation Prize from the Society for Personality and Social Psychology, the Early Career Award from the International Social Cognition Network, the Early Researcher Award from the Ministry of Research and Innovation of Ontario, and the Charlotte and Karl Bühler Award from the German Psychological Society.

B. Keith Payne, PhD, is Associate Professor in the Department of Psychology at the University of North Carolina at Chapel Hill. His research is concerned with the development of innovative approaches for studying automatic and controlled processes underpinning social behavior. Dr. Payne is a recipient of the Early Career Award from the International Social Cognition Network and the SAGE Young Scholars Award from the Foundation for Social and Personality Psychology and Sage Publications. He was profiled as a "Rising Star" in psychology in the Association for Psychological Science Observer and was cited by the Observer as one of the Top Ten most highly cited Social/Personality Psychologists at the Assistant Professor rank in the United States.