In Sign Wars, authors Robert Goldman and Stephen Papson view contemporary ad culture as sign competitions among corporate symbols vying for attention-span and market share. They suggest that "sign wars" simultaneously express the economic logic of advertising as well as the contradictions that stem from trying to turn culture into a commodity. Sign wars are both a cause and a consequence of a media culture that appears dazed and confused--cynical, skeptical, and jaded, but striving for authenticity. Using numerous photos and examples from recent campaigns, the authors provide a critical review of the entire culture of advertising and show the profound influence ads have had on our society.