Students and beginning researchers often discover that their introductory statistics and methods courses—no matter how well taught—have not fully equipped them to plan and execute their own behavioral research studies. This indispensable book bridges the gap between coursework and conducting independent research. With clarity and wit, the author helps the reader build needed skills to:

• Formulate a precise, meaningful research question
• Understand the pros and cons of widely used research designs and analysis options
• Correctly interpret the outcomes of statistical tests
• Make informed measurement choices for a particular study
• Manage the practical aspects of data screening and preparation
• Craft a publishable article based on research results
• Deliver a polished, effective oral or poster presentation

User-friendly features include annotated examples, cartoons, and recommended readings. Most chapters conclude with theoretical and computer-based exercises, complete with small datasets; an answer appendix at the back of the book allows readers to check their work.