Home » Communication » General Communication
New to this edition:
- Thoroughly updated to reflect the growth of social media and other technological changes.
- Expanded coverage of measuring return on investment (ROI).
- Restructured based on classroom experience: learning statistical concepts first will help students master the methods.
- Emphasizes a best-practice approach to designing and implementing research.
- A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.