Don W. Stacks

370 Pages Size: 6" x 9"
Hardcover August 2010 ISBN 978-1-59385-595-6 Cat. #5595 Price: $57.00 $48.45 order	E-book March 2011 ISBN 978-1-60623-915-5 PDF format Price: $57.00 $48.45 order

Professors: free copies available for adoption consideration
Download an e-book copy now or request a print copy

• description
• reviews
• table of contents
• sample chapter
• about the author
• audience
• classroom use
• prior editions
• new to this edition

• Thoroughly updated to reflect the growth of social media and other technological changes.
• Expanded coverage of measuring return on investment (ROI).
• Restructured based on classroom experience: learning statistical concepts first will help students master the methods.
• Emphasizes a best-practice approach to designing and implementing research.
• A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.