Don W. Stacks

370 Pages Size: 6" x 9"
Hardcover August 2010 ISBN 978-1-59385-595-6 Cat. #5595 Price: $57.00 $48.45 order	E-book March 2011 ISBN 978-1-60623-915-5 PDF format Price: $57.00 $48.45 order

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1. Understanding Research: An Introduction with Public Relations Implications

2. Management of Research in Public Relations

3. Measuring Outcomes

4. Descriptive Statistical Reasoning and Computer Analysis

5. Ethical Concerns in Public Relations Research

II. Research Methodology

6. Qualitative Research Methodology: Content Analysis

7. Qualitative Research Methodology:ÂáHistorical and Secondary Methods

8. Qualitative Research Methodology: Case Studies

9. Qualitative Research Methodology: Methods of Observing People

10. Quantitative Research Methodology: Sampling Messages and People

11. Quantitative Research Methodology: Survey and Poll Methods

12. Quantitative Research Methodology: Experimental Method

13. Quantitative Statistics: Advanced Inferential Statistical Reasoning and Computer Analysis

III. Obtaining and Reporting Public Relations Research

14. Writing and Evaluating the Request for Research Proposal

15. Writing and Presenting the Final Research Report

Appendix: Dictionary of Public Relations Measurement and Research