Collaborative, Participatory, and Empowerment Evaluation

Stakeholder Involvement Approaches

David M. Fetterman, Liliana Rodríguez-Campos, Ann P. Zukoski, and Contributors

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December 5, 2017
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From pioneering leaders in the field, this is the first book to provide a solid foundation for three major stakeholder involvement approaches: collaborative, participatory, and empowerment evaluation. Highlighting differences among the approaches, the authors focus on the role of the evaluator, who may be in charge of the evaluation, share control, or serve as a "critical friend," leaving stakeholders in control. Practitioners are guided to select and implement the most appropriate framework for the purpose and scope of a given evaluation and the needs of community members and funders. For each approach, a chapter on essential features is followed by two chapters presenting actual sample evaluations—for example, early childhood and community health initiatives, an aquarium, a project with Google, and more. The concluding chapter discusses similarities and circumstances in which the approaches can be combined.

“The authors provide a robust overview of the three models of stakeholder involvement. Offering a thoughtful and informed perspective, this book is a welcome addition to an evolving field. It will advance evaluator expertise as well as stakeholder participation, evaluation capacity, and use of findings. Side-by-side case studies demonstrate the flexibility of the three models under different evaluation scenarios while guiding evaluators on the practical aspects of incorporating stakeholder involvement in their designs.”

—Annette L. Gardner, PhD, MPH, Department of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco


“This valuable book both shows and tells on the hot topic of collaborative, participatory, and empowerment approaches. Each 'essentials' chapter gains impact from two chapters illustrating what the principles look like in actual evaluation practice. Beautifully explanatory, memorably demonstrated! The authors emphasize understanding in order to select the most appropriate stakeholder approaches for the situation at hand. Far from claiming the exclusive benefits of any single approach, the book is infused with the spirit of working together. The chapter on commonalities powerfully lays out the features of stakeholder involvement at macro-, mid-, and microlevels of analysis, creating a strong theory-to-practice bridge for newcomers as well as experts. I wish I could gift-wrap this book and send it express to evaluation practitioners in fields from agronomy to zoology.”

—Lois-ellin Datta, PhD, President, Datta Analysis, Kailua-Kona, Hawaii


“This book uses in-depth case studies by experts in the field to explore and highlight principles and practices of the three approaches. I found the organization very useful. I particularly appreciate the inclusion of concrete suggestions and timelines, the information on how the approaches might be applied in different contexts, and the attention to ethical concerns regarding working with marginalized or vulnerable populations. Specifying ways that the approaches can be used in one-time or multiyear studies expands the utility of the volume. Students often express the desire for practical information about how to conduct evaluations—this practical volume, nested within theoretical and methodological frameworks, addresses this need.”

—Isabel Bradburn, PhD, Department of Human Development, Virginia Tech


“An invaluable contribution. This book adds very helpful perspectives and insights to an enticing and alluring—but largely still under-defined—set of evaluation methodologies. It provides focus, helpful guidance, and more nuanced, differentiated conceptualizations of collaborative, participatory, and empowerment evaluation. The conceptual framing of the methodologies and the inclusion of both domestic and international cases make the book particularly helpful for training and preparing novice evaluators. I really appreciate the simplicity and clarity of the writing, as well as the specificity of the processes and procedures described. This will be a useful core text for my graduate courses in monitoring and evaluation for development practitioners, and I expect my students to keep it as a reference guide when they enter the professional field.”

—David Bell, EdD, Department of International Development, Community and Environment, Clark University
Table of Contents

1. An Introduction to Collaborative, Participatory, and Empowerment Evaluation Approaches, David Fetterman, Liliana Rodríguez-Campos, Abraham Wandersman, Rita Goldfarb O’Sullivan, & Ann Zukoski

2. Essentials of Collaborative Evaluation, Liliana Rodríguez-Campos

3. A Collaborative Evaluation of an Aquarium (Marine Life Program), Liliana Rodríguez-Campos, Rigoberto Rincones-Gómez, & Rosalyn Roker

4. A Collaborative Evaluation of a Multisite, Multipurpose, Multiyear Early Childhood Quality Care Initiative, Rita Goldfarb O’Sullivan

5. Essentials of Participatory Evaluation, Ann Zukoski & Cate Bosserman

6. A Participatory Evaluation of a Community Health Improvement Initiative, Ann Zukoski, Cate Bosserman, & Courtney Baechler

7. A Participatory Evaluation of a Community Justice Program for Sex Offenders, Jill Anne Chouinard

8. Essentials of Empowerment Evaluation, David Fetterman & Abraham Wandersman

9. An Empowerment Evaluation of a Comprehensive Sex Education Initiative, Margret Dugan

10. A Google-Enhanced Empowerment Evaluation Approach in a Graduate School Program, David Fetterman & Jason Ravitz

11. Similarities across the Three Approaches:Principles and Practices in Common, David Fetterman, Liliana Rodríguez-Campos, Abraham Wandersman, Rita Goldfarb O’Sullivan, & Ann Zukoski

12. Conclusion: Highlighting the Present and Looking to the Future, David Fetterman, Liliana Rodríguez-Campos, Abraham Wandersman, Rita Goldfarb O’Sullivan, & Ann Zukoski


About the Authors

David M. Fetterman, PhD, is President & CEO of Fetterman and Associates, an international evaluation consultation firm, and founder of empowerment evaluation. He is also Professor in the School of Business and Leadership at the University of Charleston and Visiting Distinguished Professor of Anthropology at San Jose State University. Dr. Fetterman was a faculty member and administrator at Stanford University for 25 years. Past president of the American Evaluation Association (AEA), he is co-chair of AEA's Collaborative, Participatory, and Empowerment Evaluation Topical Interest Group. He is a recipient of the Myrdal Evaluation Award for contributions to evaluation practice and the Lazarsfeld Evaluation Award for contributions to evaluation theory from the AEA and the Distinguished Scholar Award from the Research on Evaluation Special Interest Group of the American Educational Research Association, among other honors. He is the author of 16 books and over 100 chapters, articles, and reports.

Liliana Rodríguez-Campos, PhD, is Director of the Graduate Certificate in Evaluation and Professor in the Department of Educational and Psychological Foundations at the University of South Florida. She is a former director of the Center for Research, Evaluation, Assessment, and Measurement. Nationally and internationally recognized for her contributions to collaborative evaluation, Dr. Rodríguez-Campos is co-chair of the Collaborative, Participatory, and Empowerment Evaluation Topical Interest Group of the American Evaluation Association (AEA), serves on the board of directors of the Evaluation Capacity Development Group, and is a recipient of the Marcia Guttentag Award from the AEA, among other honors. She has facilitated many training sessions and presented her work in more than 30 countries.

Ann P. Zukoski, DrPH, MPH, has conducted research and evaluation in community-based and public health settings since the 1990s, with a particular interest in using participatory evaluation to assess systems and policy change. She leads the Evaluation and Research Team at the Office of Statewide Health Improvement Initiatives of the Minnesota Department of Health. Previously, Dr. Zukowski was a senior research associate at Rainbow Research in Minneapolis, a faculty member in the Department of Public Health at Oregon State University, a senior evaluation associate for the California Public Health Institute, and a senior research associate at the University of California, Berkeley, School of Public Health. She has conducted research and evaluations funded by a variety of national, state, and county government agencies, as well as private foundations. She served as a Peace Corps Volunteer in Berberati, Central African Republic.
Contributors

David M. Fetterman, PhD, Fetterman and Associates, San Jose, CA; School of Business and Leadership, University of Charleston, Charleston, South Carolina



Liliana Rodriguez-Campos, PhD, Department of Educational and Psychological Foundations, University of South Florida, Tampa, Florida



Ann P. Zukoski, DrPH, MPH, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health, St. Paul, Minnesota



The contributors are:



Courtney Baechler, MD, Penny George Institute for Health and Healing and Allina Health, Minneapolis, Minnesota



Cate Bosserman, BA, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health, St. Paul, Minnesota



Jill Anne Chouinard, PhD, School of Education, University of North Carolina at Greensboro, Greensboro, North Carolina



Margret Dugan, PhD, consultant, Denver, Colorado



Rita Goldfarb O'Sullivan, EdD, School of Education, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina



Jason Ravitz, PhD, Google, Mountain View, California



Rigoberto Rincones-Gomez, PhD, consultant, Ponte Vedra Beach, Florida



Rosalyn Roker, MBA, MA, School of Aging Studies, University of South Florida, Tampa, Florida



Abraham Wandersman, PhD, Department of Psychology, University of South Carolina, Columbia, South Carolina
Audience

Applied researchers who do evaluations; administrators who use evaluations in their work; graduate students and instructors in education, psychology, sociology, management, social work, nursing, and public policy.
Will serve as a core book or supplement in graduate-level evaluation or social research methods courses.