Social Cognition

Understanding Self and Others

Gordon B. Moskowitz

HardcoverPaperbacke-bookprint + e-book
Hardcover
October 26, 2004
ISBN 9781593850869
Price: $124.00 $105.40
612 Pages
Size: 7" x 10"
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Paperback
October 27, 2004
ISBN 9781593850852
Price: $69.00 $58.65
612 Pages
Size: 7" x 10"
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e-book
November 1, 2013
PDF ?
Price: $69.00 $58.65
612 Pages
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print + e-book
Paperback + e-Book (PDF) ?
Price: $138.00 $75.90
612 Pages
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An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.

This title is part of the Texts in Social Psychology Series, edited by Susan Fiske.

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