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The Business of Children's Entertainment
Norma Odom Pecora
HardcoverPaperback
Hardcover$59.00 $44.25
orderNovember 14, 1997
ISBN 9781572302808
Price: 190 Pages
Size: 6" x 9"
Paperback$30.00 $22.50
orderMarch 6, 2002
ISBN 9781572307742
Price: 190 Pages
Size: 6" x 9"
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture—the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.
