The Business of Children's Entertainment

Norma Odom Pecora

November 14, 1997
ISBN 9781572302808
Price: $59.00
190 Pages
Size: 6" x 9"
March 6, 2002
ISBN 9781572307742
Price: $30.00
190 Pages
Size: 6" x 9"

Recommended reading for anyone concerned over the exploitation of the nation's children for profits....Belongs in every library, especially those in colleges of education.”

Business Library Review International

“One finishes this book amazed at the variety of economic models that define the interrelationships of toys and television....By bringing the economic framework of children's entertainment to the foreground, Pecora creates a novel approach to her examination....Her conclusions reveal the depth of corporate culture involvement in the business of children's entertainment.”

Journal of Communication

“While most research on children's media grapples with ideological issues, Pecora, with relentless objectivity, reveals the nitty-gritty economics of the children's market....It is a relief to read a book that explains the economics of children's media without sentimentalizing children as 'TV victims' or imploring readers to kill their televisions.”

American Journal of Sociology