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Primer of Public Relations Research
Second Edition

Don W. Stacks

367 Pages
Size: 6" x 9"
July 2010
ISBN 978-1-59385-595-6
Cat. #5595
Price: $59.00 $50.15
March 2011
ISBN 978-1-60623-915-5
PDF format
Price: $59.00 $50.15

Professors: free copies available for adoption consideration
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New to this edition:
  • Thoroughly updated to reflect the growth of social media and other technological changes.
  • Expanded coverage of measuring return on investment (ROI).
  • Restructured based on classroom experience: learning statistical concepts first will help students master the methods.
  • Emphasizes a best-practice approach to designing and implementing research.
  • A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
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