Handbook of Implicit Social Cognition Measurement, Theory, and Applications Edited by Bertram Gawronski and B. Keith Payne
594 Pages
Size: 7" x 10"
May 19, 2010
ISBN 9781606236734
Price: $99.00 $84.15order
PDF e-Book
July 6, 2011
ISBN 9781606236741
Price: $99.00 $84.15order

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

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