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Handbook of Implicit Social Cognition
Measurement, Theory, and Applications

Edited by Bertram Gawronski and B. Keith Payne

594 Pages
Size: 7" x 10"
May 2010
ISBN 978-1-60623-673-4
Cat. #3673
Price: $95.00 $80.75
July 2011
ISBN 978-1-60623-674-1
PDF format
Price: $95.00 $80.75

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.
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