Ayelet FishbachAyelet Fishbach, PhD, is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business, where she studies social psychology, management, and consumer behavior. She also studies self-control, intrinsic motivation, feedback, patience, and promoting a healthy lifestyle. Dr. Fishbachâs work shows how people can live up to their highest aspirations. She is past president of the Society for the Science of Motivation and the International Social Cognition Network. Dr. Fishbach is a recipient of the Best Dissertation Award and the Career Trajectory Award from the Society of Experimental Social Psychology, the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, and the Fulbright Educational Foundation Award.
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