Guilford Publications (Guilford Press), founded in 1973, is an independent academic/scholarly press located in midtown Manhattan, NYC, near Times Square. We publish acclaimed books and periodicals in the areas of psychology, mental health, wellness, education, social sciences, research methods, geography, and other related fields. We pride ourselves on science-based works, by respected experts, that aim to advance knowledge, support individual and societal well-being, and make a difference in the lives of clinicians, researchers, students, educators, and general readers around the world.
As a company, Guilford is full of people who are passionate about the works we publish and the company’s role as an independent publisher with a long-history of excellence. Guilford offers an ethical and compassionate work environment, where staff members are respected and valued. We build staff skills and as an organization we encourage staff to be open to learning new skills. We strive for a healthy work-life balance, appreciating that our staff have multi-faceted, full lives.
We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, age, sexual orientation, disability, religion, creed, national origin, marital/partnership status, pregnancy, reproductive health decision making, arrest or conviction status, status as a victim of domestic violence, military status, or any other characteristic protected by local, state or federal law.
Digital Marketing Manager
Guilford Press seeks an experienced digital marketing innovator and leader to manage a digital marketing team and all of Guilford Press’ audience-facing digital marketing channels, campaigns, and projects. The Digital Marketing Manager will be well-versed in developing marketing strategies and roadmaps, and pursuing new projects, audiences, and opportunities, while maintaining high editorial standards, in accordance with Guilford’s mission and legacy. Outstanding communication skills and the ability to work collaboratively and collegially across an organization is a necessity. The Digital Marketing Manager will report directly to Guilford’s Marketing Director.
Responsibilities
- Manage all audience-facing marketing channels — email, content marketing, social media, publicity, digital advertising — and establish digital marketing roadmaps, priorities, audience targeting, planning calendars, and performance optimizations.
- Manage Guilford’s Customer Club; develop and execute various campaigns, new ideas, and online features to meet or exceed club’s growth goals and member engagement and retention.
- Manage and collaborate with sales and marketing teams on special marketing projects related to current and future digital products, such as Guilford Digital for DBT.
- Conduct market research and regularly recommend new projects, campaigns, and marketing initiatives to keep current and proactive in relation to latest marketing trends and best practices.
- Establish, use, and lead collaboratively with performance data, key performance indicators, analysis, and reporting to evaluate and support marketing efforts.
- Use marketing research and insights to drive continual optimization, improvement, and innovation.
- Lead and motivate a digital marketing team of four professionals, including setting individual and team performance goals and guiding team through job functions and employment processes.
- Manage digital marketing and publicity budgets and resources, while collaborating with Marketing Director on goals and mission of digital marketing efforts.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
- A minimum of 5 years of progressively responsible experience in digital marketing, content marketing, audience development, or related areas.
- A minimum of 3 years supervising and developing staff and coordinating cross-functional projects.
- Demonstrated track record of delivering measurable, data-driven marketing results, using metrics such as audience growth, lead generation, engagement, conversion, subscription, revenue, and other such key performance metrics.
- Experience building and engaging professional communities, membership audiences, subscriber bases or online communities.
- Experience developing content marketing programs, thought leadership campaigns, webinars, podcasts, newsletters, or educational content initiatives.
- Experience developing and executing integrated marketing campaigns utilizing multiple strategies and tools, including email marketing, social media, content marketing, and digital advertising.
- Superior organizational, interpersonal, and problem-solving skills, along with an ability to translate data and strategy into actionable marketing plans.
- Ability to prioritize duties with attention to detail in a deadline-driven environment.
- Ability to communicate effectively both internally with colleagues and externally with authors, partners, and customers.
- Strong understanding of marketing analytics and reporting, including the ability to interpret data, identify trends, and make recommendations based on performance metrics.
- Experience with marketing technology platforms such as CRM systems, email marketing platforms, social media management tools, analytics platforms, and demonstrated continual willingness to learn new technologies and computer systems.
- Experience in publishing, professional education, healthcare, psychology or other content-driven industries is preferred.
Work Arrangements
Guilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Being available for in-office work on an ongoing, weekly basis is a key component of this position.
Compensation
The pay range for this position is $90,000 to $100,000 annually, with a hiring salary dependent on skills and experience. Guilford’s comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities.
To Apply / Special Instructions
Applicants are strongly encouraged to send a cover letter along with their resume. In that cover letter, please address why you’re interested in working at Guilford and why this position seems a good fit with your background and experience. Your resume and cover letter can be emailed to the attention of Andrea Lansing at [email protected]. In the email subject line, please include “Digital Marketing Manager.”
Fulfillment Accounts Representative
Guilford Press has an opportunity in its Fulfillment Department for those looking to start a career in publishing.
Guilford’s Fulfillment Department provides excellent customer service and successful interactions to those interested in Guilford’s publications and digital products. Guilford seeks an organized, efficient customer service professional who enjoys interacting with customers by phone, email, and on occasion, in person. Customers may be interested individuals or practicing professionals in the fields in which the press publishes, universities and colleges using Guilford works in academic settings, professional organizations and government agencies interested in our works, or authors published by Guilford or interested in Guilford’s rich history of independence and innovation.
Fulfillment Accounts Representatives have direct contact and learning opportunities with many of the crucial duties involved in independent publishing, including order fulfillment, inventory maintenance, ecommerce, accounts payable and receivable, support of marketing efforts, and working with major domestic resellers and international distributors. Fulfillment Accounts Representatives become experts in Guilford products, the processes that deliver those products to customers, and the relationships that continue Guilford’s legacy and commitment to excellence.
Responsibilities
- Provide support to customers via phone and email, including answering inquiries on titles and order status, processing orders, tracing shipments, managing invoice adjustments, processing returns/refunds, and working with special orders and requests from individual customers, as well as institutional accounts.
- Manage key accounts, learning their policies and requirements, and processing their orders and credit memos.
- Liaise with Guilford authors to get their books to speaking engagements and conferences.
- Helm new initiatives to automate existing processes and improve efficiency.
- Opportunities to participate in professional conferences and national bookselling exhibitions may arise.
Requirements
- A minimum of one year of customer service or related work experience is preferred.
- Strong data entry, organizational, and problem-solving skills.
- Ability to prioritize duties with attention to detail in a deadline-driven environment.
- Strong interpersonal and communication skills, with a demonstrated ability to communicate effectively and proactively, both externally with customers and internally with colleagues.
- Strong general computer skills and proficiency with Microsoft Excel.
- Willingness to learn new skills and technologies.
- An interest in publishing is preferred.
- An interest in the subject areas Guilford Press publishes is a plus.
Work Arrangements
Guilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Being available for in-office work on an ongoing, weekly basis is a key component of this position. After a period of training and learning, a hybrid work arrangement (a number of days in the week working remotely, a number of days in the week working on-site from the NYC office) may be available.
Compensation
The pay range for this position is $45,000 to $50,000 annually with a hiring salary dependent on skills and experience. This is a non-exempt position under federal and state labor laws, paid at an hourly rate, with eligibility for overtime. Guilford’s comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities.
To Apply / Special Instructions
Applicants are strongly encouraged to send a cover letter along with their resume. In that cover letter, please address why you’re interested in working at Guilford and why this position seems a good fit with your background, experience, and interest. Your resume and cover letter can be emailed to the attention of Christopher Etsell at [email protected]. In the email subject line, please include "Fulfillment Accounts Representative."