Gordon B. MoskowitzGordon B. Moskowitz, PhD, is a social psychologist and Associate Professor of Psychology at Lehigh University. His research examines the relationship between social cognition and goals, with particular emphasis on the implicit nature of each. Person perception, social judgment, stereotyping, and stereotype control are typically used as the content areas in which these issues are explored. Dr. Moskowitz has received funding from the German Science Foundation and the National Science Foundation to support this research. He is currently investigating the implicit nature of control and self-regulation, with a focus on creativity goals and egalitarian goals and the impact of each on controlling stereotyping.