James Y. ShahJames Y. Shah, PhD, is Associate Professor of Psychology and Marketing at Duke University. He received his PhD from Columbia University. Dr. Shah’s current research focuses on how goals affect people’s perceptions, behavior, and subjective experiences, with a particular interest in exploring the different regulatory functions of goals, how personal goals are cognitively structured, and how the regulatory and structural nature of goals affects how one feels and how one acts. |
All titles by James Y. Shah:
Handbook of Motivation ScienceEdited by James Y. Shah and Wendi L. Gardner
