Focus Groups

Design, Method, and Practice

Sandra L. Faulkner

HardcoverPaperbacke-bookprint + e-book
Hardcover
March 22, 2027
ISBN 9781462566020
Price: $71.00
161 Pages
Size: 6" x 9"
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Paperback
February 22, 2027
ISBN 9781462549504
Price: $47.00
161 Pages
Size: 6" x 9"
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e-book
February 22, 2027
PDF and Accessible ePub ?
Price: $47.00
161 Pages
pre-order
print + e-book
Paperback + e-Book (PDF and Accessible ePub) ?
Price: $94.00 $56.40
161 Pages
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professor copy Digital professor copy available on VitalSource once published ?

“Reading this well-written book gives the feeling of having a comfortable conversation with the author. Good qualitative research (and writing about it) should give the reader a sense of 'being there.' The examples drawn from actual studies that used focus groups are a key strength of the book. The sample dialogues are quite useful for giving a sense of the context and group dynamics over time, and for showing how rapport and open communication develop within the group.”

—Robin L. Jarrett, PhD, Department of Human Development and Family Studies (Emerita), University of Illinois at Urbana–Champaign


“Faulkner offers critical researchers a long sought-after guide to focus groups. The text allows space for researchers to engage in a thoughtful research design that centers ethics, care, and a commitment to critical reflexivity. Faulker also encourages researchers to think about presenting their focus group work through performance or visual arts. This much-needed intervention in focus group as method allows the work of the academy to shine outside the pages of the academic journal. I recommend this book for graduate students or early-career researchers who are interested in pursuing critical focus groups as method.”

—Desirée D. Rowe, PhD, Department of Communication Studies, Towson University

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