I. What Can a “Rhetoric” Be?

Toward a Sophistic Definition of Rhetoric, John Poulakos

Status, Marginality, and Rhetorical Theory, Robert Hariman

The Habitation of Rhetoric, Michael Leff

Text, Context, and the Fragmentation of Contemporary Culture, Michael Calvin McGee Practicing the Arts of Rhetoric: Tradition and Invention, Thomas Farrell

Beyond Persuasion: A Proposal for an Invitational Rhetoric, Sonja K. Foss & Cindy L. Griffin

Digital Rhetoric: Toward an Integrated Theory, James P. Zappen

II. Rhetoric and Epistemology

On Viewing Rhetoric as Epistemic, Robert L. Scott

Knowledge, Consensus, and Rhetorical Theory, Thomas Farrell

Rhetorical Perspectivism, Richard A. Cherwitz & James W. Hikins

Rhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences, Dilip Parameshwar Gaonkar

What Do You Mean, Rhetoric is Epistemic?, William D. Harpine

III. The Evolution of the Rhetorical Situation

The Rhetorical Situation, Lloyd F. Bitzer

The Myth of the Rhetorical Situation, Richard E. Vatz

Rethinking the Rhetorical Situation from within the Thematic of Différance, Barbara A. Biesecker

Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies, Jenny Edbauer

IV. Perspectives on Publics

The Personal, Technical, and Public Spheres of Argument: A Speculative Inquiry in the Art of Public Deliberation, G. Thomas Goodnight

Narration as Human Communication Paradigm: The Case of Public Moral Argument, Walter R. Fisher

Crafting Virtue: The Rhetorical Construction of Public Morality, Celeste Michelle Condit

The Polis as Rhetorical Community, Carolyn R. Miller

Publics and Counterpublics (abbreviated version), Michael Warner

Public Identity and Collective Memory in U.S. Iconic Photography: The Image of “Accidental Napalm,” Robert Hariman & John Louis Lucaites

V. The Persistence of Persona(e) in Rhetorical Theory

The Second Persona, Edwin Black

The Third Persona: An Ideological Turn in Rhetorical Theory, Philip Wander

The Null Persona: Race and the Rhetoric of Silence in the Uprising of '34, Dana L. Cloud

Pink Herring and the Fourth Persona: J. Edgar Hoover's Sex Crime Panic, Charles E. Morris III

VI. Rhetoric and the Problems of Political Change

The Rhetoric of Women's Liberation: An Oxymoron, Karlyn Kohrs Campbell

The “Ideograph”: A Link Between Rhetoric and Ideology, Michael Calvin McGee

Constitutive Rhetoric: The Case of the Peuple Québécois, Maurice Charland

Critical Rhetoric: Theory and Praxis, Raymie E. McKerrow

Critical Rhetoric as Political Discourse, John M. Murphy

Imagining in the Public Sphere, Robert Asen

VII. Rhetoric and the Mass Media

Burke's Representative Anecdote as a Method in Media Criticism, Barry Brummett

The Rhetorical Limits of Polysemy, Celeste Michelle Condit

Pranking Rhetoric: “Culture Jamming” as Media Activism, Christine Harold

A Virtual Death and a Real Dilemma: Identity, Trust, and Community in Cyberspace, John W. Jordan

An Epideictic Dimension of Symbolic Violence in Disney’s Beauty and the Beast: Inter-Generational Lessons in Romanticizing and Tolerating Intimate Partner Violence, Kathryn M. Olson

VIII. Alternatives to the Rhetorical Tradition

Cultures of Discourse: Marxism and Rhetorical Theory, James Arnt Aune

Disciplining the Feminine, Carole Blair, Julie R. Brown, & Leslie A. Baxter

Postcolonial Interventions in the Rhetorical Canon: An “Other” View, Raka Shome

Refiguring Fantasy: Imagination and Its Decline in U.S. Rhetorical Studies, Joshua Gunn Pure Persuasion: A Case Study of Nüshu or “Women’s Script” Discourses, Lin-Lee Lee

Epilogue: Contributions from Rhetorical Theory, Mark J. Porrovecchio & Celeste Michelle Condit