- What Is Ethnography?

- Understanding Culture

- Ethnography as a Research Method

- Interviews

- Insider, Outsider

- The Origins of Ethnography

- Anthropology

- Sociology

- Colonial Roots of Ethnography

- Sacred Knowledge

- Ethnography, Espionage, and War

- Reflecting on History

- Issues of Voice and Representation

- Ethnography Today

- Conclusion

2. Before You Go Into the Field

- Getting Started

- Writing Research Questions

- Ethical Considerations

- The Belmont Report

- Situational and Relational Ethics

- Reflexivity and Diffraction

- Conclusion

3. Field Work

- Beginning Fieldwork

- The Field

- When Your Field Is the Internet

- Safety in the Field

- Culture Shock

- Other Hazards

- International Field Work

- Travel to the Field

- Equipment

- Costs

- Audio/Video Recording, Preservation of Cultural Artifacts

- Field Notes and Memos

- Transcription

- Preservation and Archiving of Data

- The Politics of Fieldwork

- Conclusion

4. Data Organization and Analysis

- Moving to Analysis

- Engaging Data

- Analytic Moves

- Coding

- Writing Social Theory

- Poetic Inquiry

- Collage

- Conclusion

5. (Re)presentation

- Written Accounts

- Thick Description

- Authorial Voice

- Maintaining Confidentiality

- Member Checking and Co-Constructed Narratives

- Polishing Your Writing

- Ethnographic Tropes

- Scientific Papers

- Writing for Peer-Reviewed Journals

- Writing Books

- Conclusion

6. Evaluation

- Going on Trial

- The Trial of Alice Goffman

- The Trial of Margaret Mead

- Evaluating Ethnography

- “Science”

- Conclusion

Appendix: Margaret Mead and Alice Goffman Walk into a Bar

Glossary

References

Index