Primer of Public Relations Research

Third Edition

Don W. Stacks

Hardcovere-bookprint + e-book
Hardcover
November 23, 2016
ISBN 9781462522705
Price: $66.00 $49.50
404 Pages
Size: 6⅛" x 9¼"
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e-book
October 26, 2016
PDF ?
Price: $66.00 $49.50
404 Pages
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print + e-book
Hardcover + e-Book (PDF) ?
Price: $132.00 $72.60
404 Pages
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Professors: free copies available for adoption consideration
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New to this edition:
  • Chapter on standardization, moving beyond the prior editions's focus on best practices.
  • Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data.
  • Addresses the strategic use of key performance indicators.
  • Covers the latest content analysis software.
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