Primer of Public Relations Research
Hardcovere-bookprint + e-book
November 23, 2016
Size: 6⅛" x 9¼"
New to this edition:
- Chapter on standardization, moving beyond the prior editions's focus on best practices.
- Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data.
- Addresses the strategic use of key performance indicators.
- Covers the latest content analysis software.