“There is a brief, clear, and direct summary at the end that is a masterpiece....It is a work that will be a standard in the field for some time....It will also help prepare readers for the future, since throughout, they are reminded that where attitudes are concerned, new factors, situations, and categories are constantly coming into play.”

—The Journal of Nervous and Mental Disease


“Although the book can readily serve as a course text for advanced undergraduates or graduate students, it is also a scholarly guide specifying the boundaries of an essential area of social psychological research....Schneider writes engagingly. The book is peppered with anecdotes and observations that convincingly illustrate classic and contemporary theories, as well as insights that illuminate where empirical efforts should be directed hereafter. The Psychology of Stereotyping will serve the field, its students and researchers, well into the future.”

—Journal of Social and Clinical Psychology


“This is without question the authoritative source on stereotyping. Issues of stereotype formation, representation, content, change, and much more are all covered in superb detail and with enviable clarity. I recommend this volume very highly for undergraduate and graduate courses in stereotyping and intergroup relations.”

—Miles Hewstone, DPhil, Professor of Social Psychology, Department of Experimental Psychology, University of Oxford, UK


“A true tour de force. This text provides wonderfully comprehensive coverage of a literature that has grown exponentially in recent decades. An impressive variety of topics are addressed in a thorough, informative way: theories of stereotypes, how structure influences processing, stereotype development and change, connections to prejudice and discrimination, the content and origins of prominent stereotypes, and more. In each case, state-of-the-art research developments are situated in their historical context and integrated into the 'big picture' of the field. Schneider's writing is highly engaging, with extensive use of examples and personal anecdotes that effectively illustrate his points. A valuable contribution, highly recommended.”

—David L. Hamilton, PhD, Department of Psychology, University of California, Santa Barbara


“Schneider has produced a meticulously researched and yet easily readable book about stereotypes, stereotyping, prejudice, and discrimination. It is a superb mix of formal scholarship and informal anecdotes and illustrations. There are a lot of new and interesting ideas presented, as well as plenty of leads to guide research. I consider myself as an expert on intergroup attitudes, but I learned a lot by reading this book. A 'must read' for anyone interested in this complex and important field.”

—Charles Stangor, PhD, Department of Psychology, University of Maryland, College Park


“In a scholarly, authoritative voice—tempered by personal touches and everyday examples—Schneider takes a careful, balanced look at our assumptions about stereotyping. He places cutting-edge contemporary research in the context of historical classics. This complete and even-handed text relies on firm ground, namely the research itself. Both students and faculty will learn from it.”

—Susan T. Fiske, PhD, Department of Psychology, Princeton University


“In the 50 years since Allport published his classic book on prejudice, the number of quantitative studies on the topic has increased from 100 to well over 5,000. Schneider has confronted this enormous literature and produced a book that examines with intelligence and care the topics of stereotyping, prejudice, and discrimination, and weaves into it his continuing interest in person perception and attribution. Schneider considers an enormous range of research and theory, and does so with a rare combination of theoretical neutrality and critical acumen. His marvelous book is essential reading for both new students and more advanced students who wish to appreciate the full complexity and richness of their field.”

—Myron Rothbart, PhD, Department of Psychology, University of Oregon