Understanding Priming Effects in Social Psychology

Edited by Daniel C. Molden

A Paperback Originale-bookprint + e-book
A Paperback Original
September 22, 2014
ISBN 9781462519293
Price: $39.00
264 Pages
Size: 7" x 10"
order
e-book
September 18, 2014
PDF and ePub ?
Price: $39.00
264 Pages
order
print + e-book
A Paperback Original + e-Book (PDF and ePub) ?
Price: $78.00 $46.80
264 Pages
order
bookProfessors: request an exam copy

How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. Originally a special issue of Social Cognition, this book examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena in social psychology that the term priming encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.