“This rewarding and informal essay takes a fresh, unconventional look at the ways we deal with unwanted thoughts and relates those mental processes to mood swings, addiction, and day-to-day survival.”

—Publishers Weekly


“An appealing, thought-provoking study that unpacks parts of mental life that are usually taken for granted....If you read this book, you may find yourself thinking about things you never thought before.”

—Los Angeles Times


“Wegner presents his subject intriguingly, with a sense of humor that may frequently have the reader laughing out loud. A `must read' for anyone who has tried to no avail to avoid a recurring worry, fear, or thought of any kind.”

—Booklist


“Insightful, provocative, and firmly grounded in research....I will be using it in my seminar on personality.”

—Elissa Wurf, Lehigh University


“Pioneering explorations of mental control. A major contribution to the field and a stimulating read.”

—David M. Clark, DPhil, Department of Experimental Psychology, University of Oxford


“Over 1000 Introduction to Psychology students have read the book and raved about it. It shows them how psychologists come up with ideas and how they go about testing these ideas through rigorous scientific research. Students also loved the writing style and found it highly engaging and accessible. However, the book should not be considered light reading. I have also used it in two graduate seminars and the students have consistently had high praise for how Wegner weaves together diverse psychological theories to arrive at an important understanding of mental control and the self-regulation of emotion.”

—Todd Heatherton, Ph.D., Harvard University


“For Dan Wegner, asking people to avoid thoughts of a white bear is more than a clever demonstration. It is one of the tasks he has used for some years now in a creative set of laboratory experiments on the consequences on the deliberate thought suppression. These consequences are something of a paradox: the more one tries not to think a particular thought, the more that thought invades conscious awareness...White Bears and Other Unwanted Thoughts is a clever, engaging, and highly readable book that explores how individuals try to influence the contents of their own consciousness and the reasons for the success and failure of these attempts.”

—Peter Salovey and Paula M. Niedenthal in Imagination, Cognition and Personality


“Wegner's White Bears is a masterful introduction to the thorny issues of consciousness and self-control. No student can read this book without several times thinking: 'Aha, that's why I do that.'…Students need more academic thrillers like White Bears.”

—Matthew D. Lieberman, PhD, Department of Psychology, University of California, Los Angeles


“Everyone has at one time or another had a thought that she or he just didn't want in mind—and knows the difficulty of suppressing that thought....[Wegner's] advice, however unsettling, is to let your personal white bears out, since that appears to be the only way to finally set them free.”

—American Health