A Paperback Originale-bookprint + e-book
A Paperback Originalorder
August 22, 2016
Size: 6" x 9"
Serves as a primary or supplemental text in advanced undergraduate- and graduate-level Communication courses such as Persuasion, Persuasion and Social Influence, Theories of Persuasion, and Health Communication. Serves as a supplemental text in Psychology and Marketing courses such as Social Influence.