A Paperback Originale-bookprint + e-book
A Paperback Originalorder
August 22, 2016
Size: 6" x 9"
New to this edition:
- Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues.
- New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics.
- The latest data and theoretical perspectives.
- Epilogue on current and future trends in the field.