I. Basics

2. In Search of a Measure That Qualifies as Implicit: Recommendations Based on a Decompositional View of Automaticity, Agnes Moors, Adriaan Spruyt, and Jan De Houwer

3. Models of Implicit and Explicit Mental Representation, Don Carlston

4. Building Blocks of Social Behavior: Reflective and Impulsive Processes, Roland Deutsch and Fritz Strack

5. Implicit Social Cognition: Insights from Social Neuroscience, Tiffany A. Ito

II. Methods and Procedures

6. A Practical Guide to Sequential Priming and Related Tasks, Dirk Wentura and Juliane Degner

7. A Practical Guide to Implicit Association Tests and Related Tasks, Sara Teige-Mocigemba, Karl Christoph Klauer, and Jeffrey W. Sherman

8. A Practical Guide to Paper-and-Pencil Implicit Measures of Attitudes, Denise Sekaquaptewa, Patrick Vargas, and William von Hippel

9. Mathematical Modeling of Implicit Social Cognition: The Machine in the Ghost, Jeffrey W. Sherman, Karl Christoph Klauer, and Thomas J. Allen

10. Implicit Measures: Similarities and Differences, Jan De Houwer and Agnes Moors

III. Cross-Cutting Perspectives

11. Consciousness, Introspection, and the Adaptive Unconscious, Wilhelm Hofmann and Timothy D. Wilson

12. Formation, Change, and Contextualization of Mental Associations: Determinants and Principles of Variations in Implicit Measures, Bertram Gawronski and Rajees Sritharan

13. The Development of Implicit Social Cognition, Kristina R. Olson and Yarrow Dunham

14. Prediction of Behavior, Marco Perugini, Juliette Richetin, and Cristina Zogmaister

15. Automatic Aspects of Judgment and Decision Making, Galen V. Bodenhausen and Andrew R. Todd

16. Consistency and Inconsistency in Implicit Social Cognition: The Case of Implicit and Explicit Measures of Attitudes, Robert J. Rydell and Allen R. McConnell

17. What is Implicit about Goal Pursuit?, Melissa J. Ferguson and Shanette C. Porter

IV. Domain-Specific Perspectives

18. Attitude Structure and Change: Implications for Implicit Measures, Richard E. Petty and Pablo Briñol

19. Implicit Intergroup Bias: Cognitive, Affective, and Motivational Underpinnings, David M. Amodio and Saaid A. Mendoza

20. Racial Bias and Stereotyping: Interpersonal Processes, Sophie Trawalter and Jenessa R. Shapiro

21. Two Faces of Self-Esteem: Implicit and Explicit Forms of Self-Esteem, Virgil Zeigler-Hill and Christian H. Jordan

22. The Self-Concept: New Insights from Implicit Measurement Procedures, Konrad Schnabel and Jens B. Asendorpf

23. Measuring Implicit Processes in Close Relationships, Mark W. Baldwin, John E. Lydon, M. Joy McClure, and Sara Etchison

24. Divided Minds, Divided Morals: How Implicit Social Cognition Underpins and Undermines our Sense of Social Justice, B. Keith Payne and C. Daryl Cameron

V. Applied Perspectives

25. Implicit Cognition in Health Psychology: Why Common Sense Goes Out the Window, Reinout W. Wiers, Katrijn Houben, Anne Roefs, Peter de Jong, Wilhelm Hofmann, and Alan W. Stacy

26. Clinical Applications of Implicit Social Cognition Theories and Methods, Bethany A. Teachman, Meghan W. Cody, and Elise M. Clerkin

27. Implicit Social Cognition in Forensic Settings, Robert J. Snowden and Nicola S. Gray

28. Implicit Social Cognition and Indirect Measures in Consumer Behavior, Andrew Perkins and Mark Forehand

29. Implicit Political Cognition, Brian A. Nosek, Jesse Graham, and Carlee Beth Hawkins