Handbook of Implicit Social Cognition

Measurement, Theory, and Applications

Edited by Bertram Gawronski and B. Keith Payne

Hardcovere-bookprint + e-book
May 19, 2010
ISBN 9781606236734
Price: $125.00
594 Pages
Size: 7" x 10"
July 6, 2011
Price: $125.00
594 Pages
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Price: $250.00 $150.00
594 Pages
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“Successfully provides a selective yet comprehensive overview of seminal findings, theoretical developments, emerging themes, current and new directions, applications, and unresolved issues of social cognition research. The authors not only provide lucid, scholarly, detailed discussions, but also reveal and revel in enhanced communication among subdisciplines within and outside psychology....The Handbook of Implicit Social Cognition deserves a careful reading and rereading and a special place on the bookshelf of anyone serious about empirically exploring this topic. It would be a useful resource in an advanced undergraduate or graduate social cognition research course.”


“A primary strength of this volume is the way in which seemingly different areas of research have been organized into five distinct sections, each of which builds upon the previous sections to provide a comprehensive understanding of implicit social cognition: (1) the basic information needed to understand implicit social cognition research, (2) detailed descriptions of relevant methods and procedures, (3) cross-cutting perspectives, (4) domain-specific perspectives, and (5) practical applications....That such a comprehensive and cross-cutting review can be generated from such contemporary research is an indicator of the breadth and depth of implicit social cognition research. It is a valuable strength of this book that many chapters provide a strong focus on empirical methods as well as exciting avenues for future research. Even the novice researcher may benefit from the practical guides to implicit theory and measurement. This book would be especially interesting and useful for active researchers across a variety of domains who are interested in understanding how implicit processes can influence human behavior.”

Canadian Psychology

“Research into implicit social cognition keeps growing at a rapid rate. This authoritative handbook takes stock of where we are and offers perspectives on where we might go. In 29 chapters, a stellar group of contributors identify the conceptual foundations of implicit social cognition, provide practical advice on the use of implicit measures, and review what has been learned from them in a broad range of areas, from attitude and personality research to health psychology, politics, and consumer behavior. This handbook will be an invaluable resource for years to come and required reading in many graduate courses.”

—Norbert Schwarz, PhD, Charles Horton Cooley Collegiate Professor of Psychology, University of Michigan

“For many years, psychologists and laypersons have been fascinated by the idea that people are unaware of many mental processes that drive their social behavior. This volume presents a comprehensive review of cutting-edge research on what these mental processes are, whether they can be accurately measured, and how they affect human relations. Cumulatively, the chapters in this book shed new light on the old question of whether people know more about themselves than they can or want to tell.”

—Yaacov Trope, PhD, Department of Psychology, New York University